Why most landing pages lose money
We've audited hundreds of landing pages over the years. The losing ones almost always share the same four problems:
- They try to do too much. One page, five offers, three audiences, and a navigation menu that lets visitors wander off. A landing page should have one job.
- They bury the offer. The value proposition shows up on the third scroll. Most paid traffic never makes it that far.
- They load like molasses. A 6-second load time doesn't just hurt conversion — it tanks Google Ads Quality Score and Meta's landing page score, raising your CPCs.
- They weren't designed for mobile. 70%+ of paid traffic is mobile. If the page wasn't built mobile-first, you're leaking two-thirds of your budget.
Our landing page framework
Message-match to the ad
The page headline, imagery, and offer mirror the ad creative. Visitors land and immediately feel they're in the right place.
Speed-first architecture
Core Web Vitals pass targets. Optimized images, deferred JS, system fonts where possible, and zero bloat.
Mobile-first layout
Designed on a 390px screen first, scaled up. Tap targets, form lengths, and scroll depth built for how people actually use phones.
Social proof in the right places
Testimonials, trust badges, case studies, and reviews placed where decision friction is highest — not randomly scattered.
CRO-backed structure
Hero, proof, mechanism, offer, risk reversal, close. A sequence that has worked across industries because it mirrors how people actually decide to buy.
Conversion tracking built in
Form submissions, scroll depth, click events — all tracked in GA4 and sent to Meta and Google Ads for optimization signal.
Who this is for
- Businesses running paid ads to a homepage or a weak existing page
- Companies launching a new offer, product, or lead magnet
- Agencies and founders who want a conversion expert in the room, not just a designer
- Anyone whose current page has a Core Web Vitals fail or mobile conversion problem
"Our conversion rate went from 1.8% to 6.3% after 44 rebuilt our lead page. Same traffic, same offer, triple the leads."