What's actually wrong with most Google Ads accounts
Nine times out of ten, a struggling Google Ads account isn't suffering from a secret optimization trick the agency forgot to flip on. It's suffering from one of three boring, fixable problems:
- The conversion tracking is broken or misleading. You're optimizing to a ghost — spending money to generate events that don't correlate with actual revenue.
- The keyword and match-type strategy is too loose. Broad match has swallowed the budget, search terms are a graveyard of irrelevance, and you're paying for clicks that were never going to convert.
- The landing page wasn't built for the ad. The ad promised a demo. The page delivered a homepage. Conversion rate collapses, quality score tanks, CPC rises, the death spiral begins.
We fix all three — in that order — and usually within the first 30 days of an engagement.
What's included in our Google Ads management
Full account audit
Before anything changes, we document what's working, what isn't, and why. You get the audit whether or not you hire us.
Conversion tracking rebuild
GA4, GTM, enhanced conversions, offline conversion imports, CRM sync — set up right, verified with test events, and monitored weekly.
Campaign architecture
SKAGs, STAGs, or themed ad groups depending on your volume. Built for match-type discipline and negative keyword coverage.
Ad copy & asset testing
Responsive search ads with proper pinning, a rotating test queue, and performance-driven iteration — not just AI-generated filler.
Performance Max
Asset groups segmented by intent, audience signals that actually steer the algorithm, and campaign-level exclusions to prevent brand cannibalization.
Weekly optimization
Search term review, bid adjustments, budget pacing, A/B tests — executed weekly, documented in a dashboard you can actually read.
Who this is for
Our Google Ads service is a strong fit if you're:
- Spending at least $3,000/month on Google Ads and looking for better ROAS
- Running a service business, e-commerce store, SaaS, or local brand with a measurable conversion event
- Ready to rebuild landing pages and tracking if the audit shows it's needed
- Tired of agencies that report on impressions and clicks instead of revenue
"Our old agency reported 40 'leads' a month. Our CRM showed 3 actual sales-qualified opportunities. 44 rebuilt tracking in week one and we finally knew what was real."