Real businesses. Real numbers. Real results.
Every case study below represents a real engagement with numbers pulled from the client's actual reporting. No dashboards cherry-picked to flatter our story.
From break-even Google Ads to 3.8× ROAS
A multi-location HVAC company had been running Google Ads for two years at roughly break-even performance, relying on their installer margins to make up the gap. The tracking showed "leads" but nothing connected back to closed jobs.
We rebuilt the conversion tracking from scratch — including offline conversion imports from their CRM — and restructured campaigns around their highest-margin service categories. Within 90 days, tracked ROAS hit 3.8× and the budget was reallocated entirely to the top-performing service lines.
CPL down 71% with a rebuilt funnel
A Series A SaaS company was running Meta and Google Ads to a generic homepage and seeing a $340 cost per lead with poor conversion to sales-qualified meetings. The signal was noisy and the sales team was frustrated with lead quality.
We rebuilt their paid funnel around three buyer personas, launched dedicated landing pages for each, and tightened keyword themes to high-intent commercial queries only. CPL dropped to $99, and because the new leads were better-qualified, SQL-to-opportunity rates doubled.
+428% organic traffic and top-3 map pack rankings
A regional contractor was stuck on page 4–5 for most service queries and had a Google Business Profile with 11 reviews. Competitors were dominating the map pack and pulling in the phone calls that should have been theirs.
We attacked on three fronts: rebuilt the site for technical SEO, produced location-specific service pages for every city they served, and launched an automated review generation system. Organic traffic grew 428% and they now hold top-3 map pack positions in every target city.
Meta ROAS 4.6× with a full creative rebuild
A DTC apparel brand had been scaling Meta Ads aggressively but watched ROAS collapse from 3.1× to 1.4× over six months. They assumed the iOS 14 story and were about to cut budget.
The real issue was creative fatigue. We launched a 30-day creative sprint (15 static ads, 10 UGC-style videos, 5 motion ads), implemented server-side CAPI tracking, and tightened audience structure into a clean prospect-retarget split. ROAS recovered to 4.6× within four months.
From cold traffic to 7.5% call-book rate
A coaching business was driving cold traffic to a long-form sales page converting at 2% to booked calls — and most of those calls were unqualified. They were spending $18K/month on ads and closing roughly 3 clients a month.
We rebuilt the offer into a qualified-application funnel: lead magnet → nurture sequence → application form with qualifying questions → calendar booking. The call-book rate jumped to 7.5% and because the application filtered prospects, close rate on booked calls doubled.